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From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Copywriting Not to be confused with Copyright. Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares. Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts. Content writing on websites may include among its objectives the achievement of higher rankings in search engines. Known as "organic" search engine optimization (SEO), [1] this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal. |
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..... Spelled vs. spelt http://grammarist.com/spelling/spelled-spelt/ Spelled is not a recent Americanism, as many people assume (including some who have commented on this post). Both spelled and spelt are old, and examples of each are easily found in historical Google Books searches covering the 17th and 18th centuries. It is true, however, that spelt was ascendant everywhere through most of the 19th century. This ended when the Americans permanently settled on spelled around 1900. Interesting Comment 1: by Auburnwine • 8 months ago, Monday, 2012 Apr 09 at 11:45am Here in Australia it is spelt, not spelled, learnt is completely different to learned (pronounced learn-ed, as in my learn-ed colleague). Ho is something Santa says, Hoe is what you till the earth in your vegie patch and a Whore is a lady of the night or a prostitute. |
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From: Undisclosed
Date: Thu, Dec 13, 2012 at 10:20 PM
Subject: Out of Office AutoReply: To Undisclosed
To: Undisclosed
I am on leave afternoon of 12th & 13th Dec and all day on 14th Dec.
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